Lent, Holy Week and Easter media kit — Christ’s Passion

On behalf of The Lutheran Church—Missouri Synod, LCMS Worship is pleased to make the following items available for your congregation to use in reaching out to your community during Lent, Holy Week and Easter.

The items are designed to allow you to add an invitation to your Lent, Holy Week and Easter services. We invite you to use these resources to advertise your congregation’s service schedule or simply to generate opportunities for pastoral conversations.

The media kit includes:

Newspaper op-ed

Add your pastor’s name and the name of your congregation together with President Harrison’s name, and submit the op-ed to your local newspaper(s).

Newspaper advertisement

Purchase ad space in your local newspaper and add your church’s worship times, address, and contact information. A graphic is included to enhance your newspaper ad.

Printable sign

Add your service times to the sign and have it printed for display at your church.

Social media shareables

The graphics can be shared on Facebook, X, and Instagram.

Bible verse graphics are included for the following 11 services:

Ash Wednesday

Wednesday Lenten services (one each for weeks 1-5)

Palm Sunday

Maundy (Holy) Thursday

Good Friday

Easter Vigil

Easter

Graphics are labeled by week and design. Use the caption portion on each social media platform to include an invitation with your church’s worship times, address, and contact information.

Postcards/note cards

Cards can be printed two or four to a page on card stock paper using your church’s copier or printer. On the back side, you can include an invitation with your church’s worship times, address, and contact information.

Send one to visitors who have attended your church in the past year, and encourage members to deliver them to community members they know.

Branding guidelines & instructions

Brand consistency relies heavily on a recognizable color palette. Use the branding guidelines to create cohesive messaging while using these kits.

Branding guidelines

Instructions

If you have questions regarding our branding or use of the LCMS logo, please contact the LCMS Church Information Center at 888-THE-LCMS (843-5267) or by email at help@lcms.org.

Preview media kit files

Download all media kit files (ZIP)